Adidas, Nike, Puma, Reebok must be familiar to sport lover. There are a lot of them but I'm here to discuss a little about the two chief brands, Adidas and Nike. As we know, they are all-time-competitors. Their competitive level is UPPPPPPPPPPPPP to the peak during World Cup 2014. Social medias like Facebook and Twitter become a 'stage' of the competition. "While Adidas has raised its game to be more active on Facebook and Twitter, Nike is getting more "Likes" of "Favourites",possibly because it is paying more to promote posts." marketing expert Kahane said.
As we can seen it's really an intense competition,no only on FIFA merchandise and officials kits but also on social media. (WOW!!!)
Adidas has win over Nike on winning the world cup battle.
By. Kar Ying (B1301794
resources: http://www.telegraph.co.uk/finance/10932784/Adidas-on-winning-the-World-Cup-battle-with-Nike.html ; http://www.reuters.com/article/2014/06/27/soccer-world-brands-idUSL6N0P72KR20140627
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