Wednesday, 9 July 2014

Formula 1 is a loyalty on their social media strategy?

The footage of the F1 race is hardly search from any social media, all videos by spectaculars or overtaking moves are quickly taken down from the streaming websites such as YouTube. It is also common to see an announcement that the files has been removed following a request from Formula One Management (FOM). Formula 1 neither has an official Facebook nor Twitter fan page. But why they don't need to change it's social media? 
From the article, it has mentioned about how F1 actually invested a huge amount of money in a ground-breaking subscription television service called F1 Digital from the past decades but it ended up losses a lot of money due to the low subscription around the world. In 2002, it was caught out again but this time they made a lawsuits at the owner and FOM paid about $8.5million for the domain name formula1.com

Ir's quite impressive that F1 doesn't need any luxury social media, as a fan of F1,they will definitely find their way out catching the live race instead of seeking them from any social media. 

by. Li Jun (B1301796)
resource: Forbes

No comments:

Post a Comment