World Cup is Winning Social Media

World Cup is becoming the biggest social media event ever because the international soccer tournament is breaking records on multiple platform. Sure, when other sporting events such as the Olympics, NBA Finals or Super Bowl is on, people do talk about it on social media, however, World Cup has dominated those sporting events.

According to one report, Twitter users published more than 16 million tweets, or 389,000 tweets per minute during the Brazil versus Chile game, breaking the record set in February during the Super Bowl. FIFA, the organization behind the 2014 World Cup, has mulitiple social media official accounts across three platform: Twitter, Facebook and YouTube. The official Facebook page of the 2014 World Cup currently has 38 million likes and 2.8 million Twitter followers.

"Sporting events always drive a massive amount of conversation on Facebook, but what we've seen so far during the World Cup has been extraordinary," a Facebook spokesman said

Another report states that, the tournament's first week, June 12 to 18, spurred 459 million posts, likes and comments on Facebook, according to the company. Compare that to 185 million interactions about the Super Bowl, 120 million for the Sochi Winter Olympics, and you realize the World Cup inspired more activity than the other two combined.

The 2014 World Cup event doesn't only consist of official social media accounts by sponsors, organization and countries playing in the world cup, it also consists of fans all around the world. Fans watching a particular game are the ones setting and breaking the world records on social media. They post comments and reactions during the game, they share and comment on their friend's posts, further driving the World Cup social media traffic. 

By: Mak Sin Sin (B1200881)
Sources: http://edition.cnn.com/2014/06/23/tech/social-media/world-cup-social-media/
and http://wallstcheatsheet.com/sports/how-the-2014-world-cup-is-winning-social-media.html/?a=viewall